On January 22, the 2024 Annual Ceremony of AIP was grandly held in a high-end hotel in Qingdao. All AIP people gathered full of aspirations and expectations for the new year to share this extraordinary annual meeting feast.

Gather strength and plan for the long term to break through the bottleneck and move forward

At the beginning of the ceremony, Mr. Liu, the founder of AIP, delivered a speech. He first reviewed and shared the company's work achievements in the past year, and expressed his gratitude to every employee for their hard work. At the same time, he also clearly put forward the strategic goals and work requirements for 2025, pointing out the direction for the company's future development.

In 2024, the year of the start of the systematic transformation of AIP, the company has comprehensively promoted the transformation in marketing, technology, service, management, and other aspects, and has achieved remarkable results. Against the backdrop of the global economic downturn, the company's marketing revenue has grown against the trend and set a new record.

In the face of the current turbulent economic environment, Mr. Liu emphasized that in 2025, "deep system transformation" will become the main theme of the company. The company will actively attack externally, expand the value market, breakthrough operational shortcomings, and strive to achieve greater breakthroughs in continuous transformation. At the same time, he also asked the management team to maintain a zero-based mentality in the transformation, calling on all AIP people to have the courage to transform themselves, actively embrace change, and jointly meet new opportunities and challenges.

Recognize the advanced and encourage progress

In 2024, AIP has always maintained a steady and rapid development trend, which is inseparable from the continuous gathering and accumulation of outstanding talents in the company. This year, many outstanding fighters have emerged in the company's team. With their excellent professional skills, high professionalism, and keen innovative thinking, they have injected infinite vitality into the company's work. At the annual meeting, the company honored these outstanding fighters.

To further consolidate and expand its talent advantage, in 2024, AIP took "talent-driven enterprise" as its strategic orientation and actively promoted reform. The company provides employees with abundant growth opportunities and development space through a diversified training strategy that combines internal and external training. Externally, the company has joined hands with professional institutions to open up external training channels; internally, the company has built a systematic and phased training system to help employees grow and improve in all aspects.

A new chapter in pursuit of dreams, full of excitement

With stars shining and artistic charm flying, a wonderful art performance was staged at the ceremony. Various departments and external orchestras took turns to perform, showing youth and vitality in the trend, warmth and touching in the situation, and culture and charm in the classics, fully demonstrating the diverse talents and enterprising spirit of Apex people.

During the event, interesting games and surprises were interspersed, which instantly ignited the enthusiasm of the annual meeting and pushed the atmosphere to a climax!

Sing the future

A banquet to start a new journey and a joyful gathering

The banquet hall was brightly lit, with a wide variety of fine wines and delicacies. All the people of AIP gathered together, sat around, and chatted, tasting the food, while sharing the past year and the beautiful vision for the future. Everyone laughed and talked, immersed in this warm and joyful time.

Looking back at 2024, we have marched forward side by side in the turbulent market, overcome numerous difficulties, and delivered a satisfactory answer.

Looking ahead to 2025, a new journey has already begun. Let us continue to work hand in hand, move towards higher peaks, and fulfill our next journey of mountains and seas together!